MISSION

For a company such as ours, which creates environments and “tools” able to encourage and qualify the activities of a child it is important to take a stand.

We have to decide which side we are on: on the side of the adult or rather the idea an adult has of playing or of a child’s toy or on the side of children and their idea of playing.

We have chosen children and with them a difficult and very complex position, which obliges us to:

• use research as our style of design
• observe and listen to children more and more
• propose forms and solutions to them that can be acted on, modified, broken down and recreated both in real-life situations and metaphorically
• collaborate very closely with educators and teachers.